Created at: January 15, 2025 00:19
Company: Accenture
Location: Cleveland, OH, 44101
Job Description:
We are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
You are:
A copywriter that gets patients and providers to act. A self-starter who writes clear, punchy content in a variety of voices and tones. A natural communicator who is adept at capturing interest and building trust.
You also have familiarity with developing copy for regulated industries—ideally in the life sciences or health sectors. Collaborate with Art Directors, Designers and Marketing Professionals to take our content to the next level and grow engagement numbers. Listen deeply. Be creative. Execute.
If you have a passion for making a difference in patients’ lives and can thrive in a fluid, fast-paced, energetic environment, we’d love to talk to you!
The work:
Leverage your copywriting skills to write engaging content for the pharmaceutical and/or medical technology sectors
Write long-form and short-form copy for a wide variety of media, including but not limited to, email, digital ads, direct mail, SMS, sales collateral and one-pagers, websites and landing pages
Understand legal limitations of life sciences-related copy, and how to work around them to create strong experiences
Write creative and compelling subject lines and strong CTAs that have a measurable impact on marketing performance
Align on content strategy and copy that drives acquisition, engagement, and retention of our users
Advance research efforts to glean insights into each of our audiences (and segments of our audiences), and leverage this to build user-centered content
Monitor online conversation, content channels (provider newsletters, social media communities, etc.) and industry landscape for current trends and opportunities
Help ensure all copy is consistent with our clients’ style, quality, and tone of voice
Be a visual thinker who takes the entire end product into consideration
Collaborate closely with other team members to ensure a consistent, integrated customer experience