Location:  Hybrid, 3 days/week onsite in either NYC or
Palo Alto, CA
Opportunity
Kohler Ventures is an independent company wholly owned by Kohler Co., global leader in the manufacture of kitchen and bath products, tile and home interiors, and an international host to award-winning hospitality and world-class golf destinations. Our mission is to build new digital businesses that empower consumers to lead healthier lives. We explore how familiar experiences can be enhanced and innovations developed through the integration of leading-edge technology, science, and design. Come join us as we build a best-in-class global multi-disciplinary team across artificial intelligence, machine learning, design, advanced software and hardware engineering, strategy, venture investments, sales, marketing, and partnerships. Our locations are Palo Alto, CA US, New York City, NY US, Kohler, WI US, Seoul, Korea, and Tel Aviv, Israel.
We are seeking an experienced Director Commercial & Growth to spearhead our revenue generation and market expansion efforts. In this role, you will be responsible for developing and executing strategies to establish product market fit, drive growth, optimize demand generation, devise testing plans, analyze and learn across platforms. You will report to the Head of Business and will lead a small team that is responsible for e-commerce, digital subscriptions, and our social media presence.
Specific Responsibilities
Growth
Develop and implement data-driven growth strategies that align with Kohler Ventures’ vision and business objectives.Define growth strategies to achieve product market fit and a scalable business modelBe responsible for achieving and improving key business metrics such as active users, active subscriptions, unit sales, customer retention, cost of customer acquisition, lifetime value.Own the ecommerce and digital subscription monetization strategyIdentify and capitalize on new market opportunities to drive revenue growth.
Market analysis
Conduct market research and competitive analysis to identify trends, challenges and opportunities in our space.Adapt go-to-market strategies in light of this analysis, suggesting alternate routes and improvements. Monitor market dynamics and adjust pricing strategies to optimize profitability and competitiveness.
Customer Acquisitions & Retention
Lead customer acquisition efforts across multiple channels, incl. social & select traditional media.Focus on maximizing organic customer acquisition vs. paid media spendGuide and oversee work of subscription & e-commerce leads to design and execute initiatives for hardware and subscription revenue
Data-Driven Decision Making
Utilize data analytics to track key growth metrics, identify insights and make informed decisions.Develop and maintain dashboards and reporting tools to monitor growth performance and trends.Continuously iterate on growth strategies based on data insights and market feedback.Manages direct reports, including an E-Commerce lead, a Subscription lead and a Social Media lead.Works closely with other members of the Kohler Ventures Business team. Collaborates closely with Customer Service, Product, Management.