Opportunity
We are seeking a master
storyteller with a natural flair for writing to join our team as the Content
Strategy & Social Media Manager. This role goes beyond social media
management; it requires a deep understanding of traditional storytelling
processes and a creative eye for transforming those stories into compelling digital
content. You'll work closely with the internal marketing team and collaborate
with an internal and external roster of videographers and photographers to
express these plans though engaging content.
The successful candidate for
this role will possess an entrepreneurial mindset and be an inspiring team
member capable of building relationships across business units and enterprise
functions. The role requires strong communication and execution skills.
This candidate must creative and idea oriented, while remaining data driven,
fact based, and goal oriented with clear understanding of success metrics. This
person must be able to network easily with various groups of people, and act as
a steward of the Kohler brand.
Specific Responsibilities
Develop and execute a storytelling strategy across owned digital and social media platforms that aligns with our key brand pillars and business objectives. This includes:Create compelling narratives that captivate our audience across travel, lifestyle, F&B, golf, art, design and other leisure interests.Relentlessly and creatively seek new ways of bringing to life experiences within Kohler destinations.Collaborating with PR to amplify content from media coverage, brand partnerships and influencers, building long-term brand advocacy.Partner with Go-to-Market teams to highlight key business driving initiatives in a compelling and audience-first way.Manage and deliver a monthly content calendar that reflects our broader marketing strategies; generating standalone social campaign ideas and support the amplification of integrated marketing campaigns.Own “nimble shoot” calendar and execution, ensuring new, fresh content for social media channels.Oversee community management across all platforms for Kohler, Wisconsin; Kohler Waters Spa; Kohler Local; Golf Kohler, Lodge Kohler, Kohler Chocolates.Create an implement social media guidelines for business-owned social accounts (Yoga on the Lake; Bold Cycle; Sports Core; Foundry Cat; Riverbend).Exploring and testing new channels and content formats to engage new audiences and new places where current audiences may be.Prioritized channels include Pinterest, TikTok, and X.As the subject-matter-expert in social media, act as a passionate teacher to educate and inform business partners on strategyPerforming competitor analysis and tracking brand sentiment to inform business insights and strategiesExpertly using social media management software (e.g., Sprout, Hootsuite, Canva, Later) for scheduling and high-quality content creationOther projects as assigned.