**Relocation Assistance Available!**
Opportunity
The Senior Analyst, Retail Media supports the
execution, analysis, and optimization of retail media campaigns aimed at
driving incremental market share, brand visibility, and efficient return on ad spend
(ROAS). This role requires expertise in paid search and auction display
strategies, data analysis, and budget management to assist in the effective
execution and refinement of retail media strategies.
The individual will be responsible for developing and
implementing the long and short-term on-platform media to increase market share
with our retailers while driving efficient incremental return on ad
spend. They will work alongside our Retail Media Channel Managers to
coordinate paid search and display media for key categories to accelerate sales
and drive to profitability targets.  Upon execution of key marketing
tactics, this role will be responsible to evaluate results and share key
learnings and insights with the Retail Team, cross functional partners, and
Kohler Leadership.
The Senior Analyst will collaborate with
cross-functional teams, retail media networks, and external partners to ensure
campaigns are integrated, data-driven, and performance-focused. Key
responsibilities include managing relationships with retailers and third-party
vendors, analyzing media performance, and providing actionable insights to
optimize campaign strategies. This role also involves supporting traditional
and digital retail strategies for key accounts, such as Home Depot, Lowes,
Costco, and emerging retail partners, while aligning U.S. and Canadian retail
media plans.
Specific Responsibilities:
Lead, build and implement paid search & display bid, pacing, and optimization strategies to improve media performance while maintaining direct relationships with retailers and third-party vendors. 
Analyzation of media performance data, provide guidance on risks to plans and deliver actionable campaign insights.  Use data driven insights to drive decision-making & optimize campaign strategies to optimize investment and increase return on ad spend.  
Accountability for attaining, analyzing, and sharing sales [ROAS], impressions and share of voice goals.  Intimately understand media data sources in terms of what is measured, the method, and information reported Accountability for management of the Retail Media marketing budget related to key accounts for paid search & auction display strategies.   
Effectively communicate with the Retail Channel Manager and Digital Merchants to align on category insights and targeted key word bid strategies. 
Implement ongoing, strategic test and learn cadence to benchmark and optimize performance marketing in partnership with internal Performance Marketing team to benchmark the performance of current strategies and tactics or to explore and prove out innovative approaches and opportunities.. 
Contribute to the Retail Media playbook and create agile processes to support successful marketing strategies/tactics. 
Analyze market trends, competitor activities, and customer insights to refine and improve marketing strategies. 
Manage the retail media spend for the Canadian market; inclusive of Home Depot, RONA, Costco, and Amazon. 
Partner with retail media team members to ensure US and Canada plans are aligned or divergent where appropriate. 
Develop an omni channel retail media strategy for 2 new strategic retail accounts  
Collaboration and Team Management 
Collaborates with the Retail Media, Channel Managers 
Works closely with Account Management teams to align requests related to paid search and auction banner campaigns. 
Works regularly with the Performance Marketing organization to test and learn. 
Clearly and concisely communicate program performance and progress against goals in a cross-functional setting.