Opportunity
The Manager, Retail Product Category Marketing will develop & lead the marketing strategy & execution for owned product categories within the Retail Channel across all KOHLER Retail customers (Home Depot, Lowe’s, Costco, Menards, etc).  Accountable to elevate & differentiate the KOHLER Brand in retail channel while achieving sales growth and profitability objectives. This Manager is responsible for leading our ‘Go-to-Market’ marketing strategy and integrated marketing plans to support new product launches leading efforts with cross-functional leaders including media, in-store/digital promotions, packaging, and merchandising.  Responsibility for identifying market, customer and consumer needs as well as developing and implementing retailer marketing strategies, product category portfolios and promotions to drive market share.
Specific Responsibilities
Elevate the KOHLER Brand through strategy development & execution of Integrated Marketing & ‘Go-to-Market’ Plans for new product launches & assigned product categories.  Manage the Retail Marketing Promotional Calendar for assigned product categories – including recommendation, financial evaluation, forecasting, execution, and post-promo analysis of category specific promotions in-aisle & online across retailers. Plan, forecast, implement and monitor retailer programming. Lead all Retailer Marketing efforts working directly with Retailer Merchant / Marketing teams in addition to internal Sales, Category Management, and other Marketing leadership to drive sales in assigned categories.  Develop Retail Brand strategy & presentation for retailer Business / Product Line Reviews to gain in-aisle & drive in-aisle / digital market share.  Recommend short- and long-range goals in support of the objectives and develop programming for attainment of goals.. Create brand demand & brand preference by thorough understanding of end-to-end customer insights of product category.  Create & drive differentiated brand strategy in-aisle through innovative project selling merchandising to enhance the customer journey.  Drive integration between in-store and online marketing and merchandising.    Work in close partnership with Product Category Management to develop meaningful product category portfolios. Analyze and evaluate the performance of product category portfolios. Understand the competitive landscape. Drive retail product vitality and develop new product launch plans. Make recommendations to increase penetration of Kohler products.