This position is assigned to Fleet & Family Readiness (FFR) Program; Commander, NCBC GULFPORT MWR Commander, Navy Installations Command (CNIC). The purpose of this position is to develop, execute and evaluate marketing plans and strategies, as well as provide comprehensive informational materials that inform appropriate audiences and targeted groups of the installation-specific programs, services and activities.
1. KNOWLEDGE REQUIRED BY THE POSITION - Knowledge of the FFR mission and the purpose of various FFR activities. - Skill in using a personal computer (PC) and mobile devices with various software programs (e.g., web content management systems, evolving social media platforms). - Knowledge of all phases of marketing and communications, including knowledge of principles, methods, practices, trends and techniques. - Knowledge of and ability to use proper grammar, spelling and standard writing styles. - Ability to conceptualize and recommend advertising methods from written and verbal instructions. - Ability to gather and effectively organize information. - Ability to effectively work as a team member with flexibility to work in different positions within the department. - Ability to analyze business needs and develop marketing plans and recommendations in a fast paced environment. - Ability to communicate effectively both orally and in writing. 2. SUPERVISORY CONTROLS Works under direct supervision of the FFR Director, who provides broad goals and objectives. Incumbent independently performs tasks in accordance with established guidelines and oral instructions. Recurring assignments are carried out independently within established parameters, following policies and procedures, and are reviewed periodically by supervisor. New or special projects are discussed with the supervisor in terms of objectives, resources, and anticipated challenges. Incumbent exercises initiative and independent judgment in interpreting and adapting to the development and execution of marketing programs and in developing material to meet changing situations. Work is reviewed for technical soundness, appropriateness, and compliance with goals and objectives. 3. GUIDELINES Guidelines consist of statutes, regulations, local directives, and internal Standard Operating Procedures (SOPs) concerning the work done. However, the function is continuously evolving and the incumbent often has to use considerable judgment in researching related methods or in developing new procedures or modifying existing processes to accommodate "on-going changes." 4. COMPLEXITY Composes, prepares and completes a wide variety of materials in support of projects, events and marketing activities. Work requires use of many types of social media and complex web management and project management tools. Must keep current with new software programs and techniques for use in marketing field. The work requires making decisions as to which format and/or promotional device is most appropriate. 5. SCOPE AND EFFECT Responsible for assisting in a comprehensive program to provide support to FFR programs and activities with all publicity, promotions and advertising materials. This program includes the organization website as well as social media outlets. The effects can be significant in terms of desired results such as increases in facility utilization, sales, program usage and visibility. 6. PERSONAL CONTACTS Contacts are with personnel from various levels within the FFR Department, the Navy, other military installations and outside vendors and organizations. 7. PURPOSE OF CONTACTS The purpose of contacts is to plan and advise on projects as well as develop relationships with customers, vendors or resources whose services may be utilized by the department. 8. PHYSICAL DEMANDS The work requires visual and manual dexterity, and color determination. The work requires physical ability to layout and cut large substrates and place signs. Incumbent must be able to lift 40 lbs. Projects can include physical assistance of production items upon need. 9. WORK ENVIRONMENT Work is performed a normal office setting. 10. OTHER REQUIREMENTS Occasional travel of less than 10% may be required. Must be able to work at outside events. Must be able to world varied work schedules to include holidays, evenings, and weekends. Must have or be able to obtain and maintain a valid driver's license. Must be able to obtain and maintain a minimum of a National Agency Check with Inquiries background screening or higher clearance as determined by the position and/or Security Manager.
Develops professional marketing and promotional plans for installation on-going and one-time programs and or events. Uses established real-world marketing practices, marketing analysis, data gathering and tabulation to initiate and complete plans. Communicates regularly with FFR customers and NDW Marketing staff to ensure draft work receives approval of the requestor, deadlines are met, and organization goals are accomplished. Utilizes and maintains a working knowledge of marketing tools to publicize and encourage patronage/use of programs and facilities. This is accomplished through strategic deployment of advertising campaigns that may include, but are not limited to: email, websites, presentations, social media, speeches, publications, official message traffic, banners, printed materials, and other promotional means. Gathers information, completes publicity requests and distribution plans, submits and monitors progress through project management system. Develops and maintains effective tracking tools to ensure publicity deadlines are met. Acts as point of contact for proofs requiring manager approval and is liaison between manager and designer. Conducts installation level public relations activities including using publicity information 9r interviews to write detailed press releases, feature articles, web advertisement, s or stories, photo captions, and other public relations media. Takes photos as appropriate to accompany public relations materials or for future advertising use. Submits regularly scheduled articles and event information to base paper and other appropriate media. Monitors and tracks submissions, maintains press clipping files and photo library. As the Commercial Sponsorship Coordinator gathers event information, writes solicitation materials or event fact sheets, and after-action summaries. Keeps Leads and Regional Marketing Director apprised of project status, workload condition and departmental concerns. Maintains computer files in accordance with department standards for all completed work, including photographs. Works with outside vendors on large projects, and other work not completed in-house. Drives a government vehicle to facilities and events in support of Marketing department efforts and clients' programs.