This position is assigned to the Marketing Branch of the Non-Appropriated Fund (NAF) Fleet and Family Readiness Support Services department of Fleet and Family Readiness Program (FFR), Commander, Navy Region Northwest. The purpose is to develop, execute and evaluate marketing plans and strategies, as well as provide comprehensive informational materials that inform appropriate audiences and targeted groups of the regional and/or installation-specific programs, services and activities.
A bachelor's degree in marketing, communications, public relations or related field, one year marketing experience and knowledge of Navy Fleet and Family Readiness required, OR a minimum of five years' work experience in marketing is required without a degree. Knowledge evidenced by experience and education in marketing, public relations, communications, journalism, business administration or related field to design, plan, implement and evaluate goal-oriented marketing and public relations campaigns. Knowledge of all phases of marketing and communications, including knowledge of principles, methods, practices, trends and techniques. Knowledge of proper grammar, spelling and standard writing styles. Knowledge of the FFR mission and the purpose of various FFR activities. Skill in the use of Microsoft Office Programs (e.g., Word, Excel, Power Point, Outlook). Skill in using a personal computer (PC) and mobile devices with various software programs (e.g., web content management systems, evolving social media platforms). Ability to conceptualize and recommend advertising methods from written and verbal instructions. Ability to gather and effectively organize information. Ability to effectively work as a team member supporting different positions within the department. Ability to analyze business needs and develop marketing plans in a fast- paced environment. Ability to communicate effectively both orally and in writing.
Serves as a marketing and publicity expert. Provides advice to FFR program and facility managers regarding most efficient and cost-effective marketing and publicity to meet program goals and objectives. Communicates regularly with customers and marketing staff to ensure draft work receives approval of the requestor, deadlines are met, and organization goals are accomplished. Responsible for the development of marketing plans and production of marketing campaigns to enhance and promote programs from inception to completion. Uses established real-world marketing practices, marketing analysis, data research and tabulation to initiate and complete plans. Utilizes and maintains a working knowledge of marketing tools to publicize and encourage patronage/use of programs and facilities through strategic deployment of advertising campaigns that may include, but are not limited to: email, websites, presentations, social media, speeches, publications, official message traffic, banners, printed materials, and other promotional means. Coordinates written and verbal communications for a wide variety of media including military newspapers, newsletters, websites, social media platforms and electronic and static marquees. Coordinates production of publicity materials and distribution of materials. Ensures all U.S. Navy public affairs policies are strictly followed. Prepares graphic requests and reviews submissions from programs for accuracy, viability and pertinence to program objectives. Liaisons with the regional graphics department to ensure work is performed in a timely manner and within budget constraints. Serves as proofreader to ensure quality of product produced for promotion of FFR programs. Assists with coordination of special events, to include family fests, holiday programs, athletic events/runs, grand openings, concerts, and other events. Coordinates resources in support of the event including graphics requests, marketing support and giveaways. Interfaces with program managers to create a successful event. Ensures photography support for events both on and off station. Develops and revises visual presentations that include photography, scripting and formatting, which are utilized to promote site activities to commands. Provides visibility for FFR programs and disseminates information by making presentations to individuals or groups regarding facilities, services, programs and special events. Keeps Regional Marketing Director apprised of project status, workload condition and departmental concerns. Prepares purchase orders and statements of work in compliance with accounting standards for departmental and event-related purchases. Maintains computer files in accordance with department standards for all completed work, including photographs. Drives government vehicles to events, facilities and meetings. Performs other related duties as assigned.