We are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
You are:
As a B2B Strategy Director in Digital Marketing Strategy, this role will be focused on crafting integrated marketing strategies and orchestrating plans that build brand experiences and drive demand for our clients. You’ll champion and oversee a wide range of marketing activities across the funnel, including research, web experience design, brand strategy, digital strategy, marketing planning, and reporting.
Externally, you’ll help us grow long-term relationships with our clients, become a go-to marketing consultant and advisor, and lead teams to deliver successful work. Internally, you’ll inspire and mentor junior talent on the team as you help grow our B2B practice and capabilities. You’ll also collaborate and work hand-in-hand with others at Accenture as you integrate related business activity, particularly in creative agency services, marketing operations, media, and data and analytics.
We’re looking, primarily, for agency strategists who are seeking a career opportunity to go above and beyond their current day-to-day. You’re someone who wants to solve complex client challenges and can see the big picture for what the future can and should be, while being able to act upon that vision and drive the work forward today. A strategic thinker who loves to pull together disparate thoughts, ideas, and activities and bring them together in your own unique solution. You love the pitch and are an amazing storyteller who inspires others. You must have an entrepreneurial spirit and love to collaborate with others to build new things. You thrive in a fast-moving environment where you can jump in, quickly figure things out, roll up your sleeves, and actively push the boundaries.
The work:
· Develop and champion key B2B marketing-led strategies and capabilities such as ABM, demand generation, lead profiling, lead scoring, and lead nurture for our clients
· Lead teams of strategy, UX and creative resources in the execution of multi-channel integrated campaigns to drive customer acquisition, conversion, and retention
· Gather and analyze insights and data to determine the most valuable opportunities to improve design and/or campaign performance
· Build trusted relationships with clients and colleagues; viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences
· Play an integral role within the practice to create and expand practice offerings
· Nurture and mentor junior talent to grow the digital marketing strategy practice