The Email Marketing Lead plays a pivotal role in shaping Accenture’s digital marketing strategy by bridging the gap between marketing and technology, ensuring seamless integration of tools and systems to create personalized and meaningful customer experiences. As a key driver of customer engagement, this role combines strategic thinking, technical expertise, and creative execution to deliver impactful email campaigns that align with business objectives.  This position offers an exciting opportunity to lead innovative initiatives, optimize performance, and contribute to measurable business growth.
Job Responsibilities:
Strategic Planning and Execution:
Collaborate with client to develop and implement comprehensive email marketing strategies that align with overall business goals, ensuring campaigns are targeted, engaging, and optimized for maximum impact.
Platform Management and Optimization:
Oversee the selection, configuration, and maintenance of email marketing platforms and tools, ensuring they are effectively integrated with other marketing systems and technologies.
Campaign Development and Personalization:
Collaborate with client on creation and execution of email campaigns, leveraging data-driven insights to deliver personalized content that resonates with diverse customer segments and drives engagement.
Performance Analysis and Reporting:
Monitor and analyze campaign performance metrics, providing actionable insights and recommendations to improve engagement, conversion rates, and overall ROI.
Cross-Functional Collaboration:
Work closely with marketing, technology, and analytics teams to ensure email marketing initiatives are aligned with broader organizational strategies and supported by robust data and systems.