We are: 
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

You are:

Accenture Song Digital Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications. In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models. These technologies typically include campaign management, lead and/or loyalty management, content management, and data management solutions.
The Marketing Technology Lead will serve as the technical expert in the clients’ marketing automation platform, data model, and offer best practices in campaigning.

The work:

Provide technical leadership to on-shore and off-shore teams in Marketing Management Tool, and in general, MarTech
Responsible for ongoing training of MarTech Tool skills and apprise marketing operations team of changes based on upgrades
Support the on-shore and off-shore teams with MarTech Tool administration needs, such as granting tools access to new members and migrating campaigns between environments
Review and support MarTech Tool application upgrade needs; Recommend upgrades, as appropriate, to Technical Support team
Collaborate with Technical Support team for new and/or changes to existing integrations
Lead in translating complex MarTech requirements into an optimal marketing management that meets clients’ business objectives and marketing strategy
Lead, manage, and coach offshore marketing operations team during escalations including issue analysis and resolution
Participate in and coach team during peer reviews and marketing automation
Support in marketing automation tool improvement projects
Responsible for adhering to client and Accenture Marketing Services processes and best practices and contributing to Campaign Management Tool best practices documentation