We are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song.
You are:
A MarTech leader and solution architect who blends technical depth with functional consulting skills. You bring hands-on expertise in marketing automation, Customer Data Platforms (CDP) and architecture, data and integrations architecture, while also advising on emerging areas such as GenAI-and-agentic driven marketing journeys, personalization, and campaign optimization. 
The Work:
Provide techno-functional leadership for onshore and offshore teams across marketing automation, CDPs, campaign activation, and advanced analytics.
Translate complex MarTech requirements into scalable, integrated solutions that align with client business goals.
Design and implement solutions leveraging CDPs for unified profile and data management as well as GenAI and agentic tools for campaign generation, audience segmentation, and content personalization.
Oversee marketing technology administration: campaign migrations, environment upgrades, and access management.
Partner with client IT/tech teams to deliver integrations across CRM, CDP, source systems, data environments, and cloud platforms.
Lead and coach global delivery teams during escalations, issue resolution, and peer reviews.
Drive continuous improvements in marketing automation, single view of the customer enterprise adoption, and AI/GenAI enablement.
Support new business efforts, leading the application of GenAI-and-agentic based technical solutions to support marketing transformation with client executives.