We are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.
http://www.accenture.com/song

You are:
A cross-platform Adobe expert and functional strategist who thrives at the intersection of marketing, technology, and experience design. You bring deep knowledge of Adobe Experience Cloud and are passionate about translating business needs into scalable, integrated solutions. You lead with empathy, clarity, and a product mindset—guiding clients and teams through complex digital transformations.

The work:
Serve as the functional lead across Adobe Experience Cloud solutions including:
Adobe Experience Manager (AEM) for content management and delivery
Adobe Real-Time CDP for audience segmentation and activation
Adobe Target for personalization
Adobe Campaign for cross-channel orchestration
Adobe Analytics for performance insights
Adobe Workfront for marketing workflow and content operations
Translate business goals into platform capabilities, roadmaps, and user stories
Lead discovery workshops, define functional requirements, and guide solution design
Own product backlogs, prioritize features, and oversee agile delivery teams
Drive platform governance, onboarding of new brands/sites, and integration with CRM, CDP, DAM, and analytics systems
Provide functional oversight for content authoring, personalization, campaign execution, and data activation
Champion content supply chain transformation by streamlining content planning, production, approval, and distribution using Adobe Workfront and AEM Assets
Evangelize Adobe best practices and innovation (e.g., GenAI, real-time personalization, predictive segmentation)
Support change management, training, and stakeholder engagement across global teams