Opportunity
We are seeking a data-driven and detail-oriented Media Optimization Analyst to join our Performance Marketing team. This role will be primarily responsible for managing and optimizing experiments, analyzing media performance across channels, and delivering actionable insights to improve marketing ROI. The ideal candidate will have a strong analytical background, experience with media mix modeling or experimentation platforms, and a passion for driving measurable impact.
Key Responsibilities
LiftLab and Manual Experimentation
Design, implement, and manage experiments across paid media channels using manual techniques and/or the Liftlab Platform.Collaborate with media teams to define test hypotheses, KPIs, and success metrics.Monitor experiment performance and ensure statistical rigor in results.Translate findings into actionable recommendations for media optimization.
Media Performance Analysis
Analyze media effectiveness across platforms including Meta, Google, TikTok, YouTube, Pinterest, Reddit, Hulu, audio, programmatic display, and traditional channels.Support media mix modeling efforts with LiftLab insights and experimental data.Identify opportunities for budget reallocation and performance improvement.
Reporting & Insights
Develop dashboards and reports to communicate test results and media performance.Present findings to cross-functional teams including brand, eCommerce, and retail.Maintain documentation of test learnings and contribute to a centralized knowledge base.
Collaboration & Strategy
Partner with analytics, media agencies, and internal stakeholders to align on testing roadmaps.Support strategic planning with data-backed insights from LiftLab and media analysis.Stay current on industry trends and emerging media platforms.