Marketing Transformation Senior Manager - Campaign & Enablement

Created at: December 18, 2025 00:12

Company: Accenture

Location: Arlington, VA, 22201

Job Description:

We are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
You are:
Serve as the strategic bridge between business objectives and technology implementation for marketing transformation initiatives. This role ensures solutions are driven by strategic priorities rather than technology alone, enabling scalable, future-ready marketing ecosystems.

Key Responsibilities:
Strategic Alignment & Requirements
Participate in stakeholder interviews and strategy sessions; synthesize findings into actionable requirements and playbooks.
Develop detailed, example-driven specifications that guide activation of future-ready marketing solutions including data readiness, AI and Agentic AI frameworks
Delivery Oversight & Communication
Act as a “ride along” throughout project delivery, facilitating ongoing communication between business, technology, and experience teams.
Advance the negotiation and prioritization of marketing solutions, clearly communicating impacts and timelines to business stakeholders in accessible terms.
Platform & Architecture Advisory
Advise on platform integration, modular architecture, and agentic marketing models, with foundational knowledge of data, AI, and marketing platforms.
Ensure marketing technology solutions align with business priorities, enterprise architecture, and scalability requirements.


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