We Are:
Navisite, part of Accenture, has evolved to become a trusted digital transformation partner for growing and established global brands. We provide global capabilities, customer-centric solutions, and flexible approaches that are specifically rightsized for the needs of mid-market and small enterprise customers. This team specializes in digital transformation and managed services with deep expertise in cloud, infrastructure and application services dedicated to assisting clients in building a strong digital core. With experience across multiple cloud providers, enterprise applications and digital technologies, Navisite serves clients in the health and industrial, life sciences, technology, consumer goods and retail industries. Given their customer-centric solutions and flexible approaches, this team is adept at scaling our services for clients seeking to modernize and build more agile, resilient, and scalable businesses. The Navisite team of more than 1,400 members globally joined Accenture in January 2024. As part of Accenture, you will be working with an ambitious, collaborative team more empowered than ever to help customers modernize their IT for the AI era.
You are:
The SAP Marketing Development Lead is responsible for developing and executing demand generation campaigns for Navisite's SAP solutions, in alignment with the company's go-to-market strategy and partner ecosystem.
The SAP Marketing Development Lead will report to the Senior Director Marketing and Demand Generation and work closely with the SAP sales team, product marketing, digital marketing, and external agencies to create and execute integrated marketing programs that drive pipeline and revenue growth.
The Work:
Plan, execute, and measure demand generation campaigns for Navisite part of Accenture’s solutions, including email, webinars, events, content syndication, social media, and paid media.
Collaborate with the SAP sales team, product marketing, digital marketing, and external agencies to develop and optimize campaign messaging, targeting, and tactics.
Manage the SAP demand generation budget and track campaign performance, ROI, and impact on sales pipeline and revenue.
Make decisions through demand driven data.
Leverage marketing automation and CRM tools to create, execute, and report on campaigns.
Build and maintain relationships with key SAP partners and influencers to co-create and co-promote demand generation campaigns.
Stay abreast of the latest trends, best practices, and innovations in SAP marketing and demand generation.
Travel may be required for this role. The amount of travel will vary from 0 to 100% depending on business need and client requirements.