Created at: January 07, 2026 00:03
Company: Accenture
Location: Carmel, IN, 46032
Job Description:
We are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
Our Optimization Services team, part of Commerce practice, connects brands and consumers across all channels. Leveraging a full suite of omnichannel capabilities, we drive revenue and efficiency for brands through both retail and direct-to-consumer (DTC) channels. Backed by data, fueled by insights, and brought to life through world-class sales and operations, creative, digital, and patented technology, we build and execute strategies that acquire customers, create immersive experiences, and scale brands.
You are:
You’re a go-getter with strong digital, organizational, and leadership qualities. You’re an expert at problem solving and never back down from a challenge! You know how to develop/manage relationships and believe in being memorable. You know what it takes to collaborate effectively between clients and internal teams ensuring flawless campaign execution in the retail space.
The work:
As a Retail Media Strategist you will be responsible for planning, implementing, and managing retail media campaigns for client portfolios, and ensuring these campaigns exceed client KPIs/objectives within approved budgets. You are a self-starter with a proven track record of managing projects with both large and small companies alike. The ideal candidate for this role is a problem solver, articulate, and has a proven ability to lead strategic planning initiatives in the fast-moving retail industry.
Creating comprehensive retail channel plans and media proposals that address client marketing goals and objectives
Translate research, insight, and client vision into actionable media objectives and strategies
Plan and manage retail media campaigns to engage and convert consumers in alignment with campaign objectives and benchmark KPI’s
Oversee completion of consistent assignments including, but not limited to, media plan creation, RMN communication/meetings, RFP responses, third-party vendor communication/meetings, client communication/meetings, planning exercises, and reporting and analytics generation
Create presentations that deliver quality insight (both internally and externally) and clearly articulate ideas that drive growth
Work collaboratively with the Creative, Paid Media, Account, Business Development, Data, and other internal cross-functional teams
Analyze ongoing historical performance data and compile analytics reports for clients to deliver deeper actionable insights
Become a subject matter expert on Accenture’s ad tech and retail media offerings, as well as the individual capabilities of assigned retailer media networks
Keep up to date on the latest digital media, retail media, digital commerce, and digital advertising trends
In-platform retail media expertise is a plus
Other job duties as assigned
Some travel required