We are:  
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song 

Overview
 

We are seeking a Creative Strategy
 
Director
 
who understands how agentic commerce transforms the customer journey from the traditional purchase funnel into an adaptive, AI-
assisted ecosystem. This role blends conceptual creativity, experience design, conversational design, and content strategy with a deep knowledge of Generative Engine Optimization (GEO) and A
n
swer
 
Engine Optimization (AEO). You will architect
 
AI-native, agent-compatible experiences that are imaginative, brand-forward, and continuously
 
optimized
 
through signals, structure, and feedback loops. These experiences will
 
enable brands to show up effectively in a world where intelligent agents shape discovery, guide decision-making,
 
and can
 
act on behalf of customers.
 

 

Job Responsibilities
 

Creative Vision for AI-Native Customer Journeys

. Defining how brands behave across
 
adaptive, agentic mediated journeys,
 
including:
 

Mapping dynamic customer journeys that evolve based on agent inference, contextual cues, and optimization signals.
 

Designing modular creative and content assets that can be dynamically selected, recombined, or personalized by GEO models.
 

Ensuring journeys include structured decision support that agents can parse and
 
optimize
 
across touchpoints.
 

Conversatio
nal
 
Experience and Interaction Design

.
 
Shaping how customer and agents engage through intelligent interfaces,
 
including:
 

Crafting conversational flows that balance brand personality with agent-friendly structure and intent clarity.
 

Designing interaction frameworks that enable optimization (e.g., slot-filling patterns, variable prompts, consistent intents).
 

Creating conversational prototypes that capture and feed signals back into GEO/AEO models for refinement.
 

Content Strategy for GEO & AEO

.
 
Building content systems that are strategically structured for LLM findability and intrinsically optimizable,
 
including:
 

Developing modular content architectures, taxonomies, and metadata schemas that dramatically improve agent understanding.
 

Identifying
 
creative variables—tone,
 
content
, visual cues—that can be tuned, tested, and optimized over time.
 

Designing content formats that support generative reinterpretation, multimodal responses, and autonomous recommendations.
 

Optimization-Centered Creative Strategy

.
 
Embedding optimization and an experiment-led approach to improvement in every creative decision and asset,
 
including:
 

Partnering with GEO practitioners to turn model insights directly into creative iterations and content refinements.
 

Designing experiments that test narrative frames, messaging attributes, structured content variations, and conversational patterns.
 

Translating optimization outcomes into brand
 
differentiated
 
guidelines that scale across marketing, content, and CX teams.
 

Ensuring
 
our client
 
brand’s agentic presence improves continuously through systematic testing and signal analysis.