We Are
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
 
The Role
There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:
 
The Work
GEO Strategy & Performance Management
Own and manage GEO performance across multiple clients, ensuring visibility growth in AI-driven search experiences (ChatGPT, Perplexity, etc.)
Build and execute GEO roadmaps aligned to brand and business goals, including short-term wins and long-term authority building
Develop repeatable testing frameworks to evaluate what impacts LLM visibility, citations, and brand inclusion
Optimization & Implementation
Identify and implement opportunities to improve AI discoverability through:
Structured content improvements (clarity, depth, formatting, FAQs)
Technical SEO alignment (crawlability, indexing, internal linking, canonicals)
Schema/structured data recommendations where applicable
Entity optimization (brand/people/products/topic alignment)
Collaborate with content strategists and writers to create LLM-friendly, citation-worthy content
Audit client sites and digital ecosystems to uncover gaps impacting generative performance
Reporting, Insights & Measurement
Track and report on GEO success metrics such as:
LLM citations and brand mention frequency
Share of voice in generative results
Prompt/query visibility coverage
Sentiment and recommendation trends
Translate findings into actionable insights for clients and internal teams
Create executive-friendly dashboards and summaries that communicate GEO wins and next steps clearly
Cross-Functional Collaboration
Partner with SEO, PR, content, analytics, and development teams to align GEO efforts across channels
Support integrated campaigns where SEO + PR + content + technical improvements influence AI visibility
Educate stakeholders on evolving generative search behavior and optimization best practices
Experimentation & Industry Monitoring
Stay current on emerging trends in:
Generative search and AI discovery
Algorithm shifts in Google and LLM products
New tools, platforms, and measurement capabilities
Run ongoing GEO tests and share learnings as internal best practices