The Account Manager is responsible for managing, retaining, and growing a portfolio of digital advertising clients by delivering consultative account management, campaign optimization, and data-driven insights. This role supports advertisers and/or agencies throughout the lifecycle of their partnership—from onboarding to performance optimization—while driving measurable business outcomes aligned to client objectives.
Account Managers operate in a dynamic, high-volume environment and serve as trusted advisors by leveraging deep knowledge of digital advertising products, performance metrics, and industry trends. Depending on assignment, the role may focus on direct advertisers (AM/DIR), advertising agencies (AGY), or a blended portfolio (DIR).
Key Requirements
Manage a high volume of new and existing direct advertiser accounts
Retain and grow revenue within assigned accounts through consultative engagement
Establish, track, and optimize advertising goals and KPIs (CPA, ROI, ROAS, CPC, etc.)
Analyze campaign performance and troubleshoot delivery, pacing, and optimization issues
Translate performance data into compelling insights and actionable recommendations
Execute upsell, cross-sell, and activation strategies for existing and new accounts
Build and maintain strong relationships through proactive outreach (calls, emails, cadence meetings)
Maintain accurate records of client interactions, account activity, and pipeline data in CRM tools
Collaborate cross‑functionally with Sales, Product, and Operations teams
Stay current on digital advertising trends, competitive insights, and best practices