We are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
You are:
Accenture Song Digital Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications. In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models. These technologies typically include campaign management, lead and/or loyalty management, content management, and data management solutions.
The Marketing Services Campaign Manager will liaise directly with client marketing teams and focus on planning and executing marketing strategies within the marketing automation platform. Additionally, they strive to improve key marketing functions to acquire, develop, and retain satisfied, loyal relationships and create economic value.
The work:
Work with campaign operations, the client, and third-party vendor teams to drive campaign execution from requirements to delivery
Collaborate with Customer Marketing Strategy to confirm feasibility of campaign plans and translate marketing strategy and requirements into business requirements
Create and manage project plans and timelines to deliver marketing campaigns on time against a campaign calendar
Complete BRD (Business Requirements Documents) which may include targeting and segmentation of the audience, campaign design, monitoring, and key performance metrics
Manages client and team expectations throughout delivery; manage risk and issue escalations related to the campaigns
Manage relationship with the client’s marketing team to support campaign planning and execution with the ability to manage integrated campaign delivery timelines
Manage the Campaign Services team offshore, providing campaign technical guidance and clarifying the business need
Review campaign metrics and presents trends and insights; work with Customer Marketing Strategy on campaign optimization
Manage demand for services, capacity to deliver services, and client expectations