We Are
 
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
Overview
We are seeking a Senior Manager to help lead the design and delivery of generative engine optimization and digital ecosystem transformation programs. This role sits directly below the Managing Director / Partner and will be responsible for translating strategic vision into actionable programs that modernize how our clients prepare, structure, and distribute content and optimize technology to improve AI Search and emerging AI-driven ecosystems.
As customer discovery rapidly shifts from traditional search engines to AI-driven experiences, conversational interfaces, and generative platforms, organizations must rethink how their brands are surfaced, interpreted, and recommended. This GEO Leader will play a critical role in helping clients navigate this transformation by leading key workstreams across generative search optimization, content and entity strategy, technical SEO alignment, and AI visibility measurement.
You will lead cross-functional efforts spanning SEO, content, PR, analytics, and development to drive scalable improvements in how brands appear within LLM-powered environments such as ChatGPT and Perplexity. The ideal candidate combines deep expertise in organic search, technical optimization, and content strategy with a strong understanding of how AI systems evaluate, cite, and recommend information. This role requires both strategic thinking and hands-on execution to improve brand authority, increase share of voice in generative results, and establish repeatable frameworks for optimizing performance in an evolving AI-first discovery landscape.
Job Responsibilities
GEO Strategy & Performance Management
Own and manage GEO performance across multiple clients, ensuring visibility growth in AI-driven search experiences (ChatGPT, Perplexity, etc.)
Build and execute GEO roadmaps aligned to brand and business goals, including short-term wins and long-term authority building
Develop repeatable testing frameworks to evaluate what impacts LLM visibility, citations, and brand inclusion
Optimization & Implementation
Identify and implement opportunities to improve AI discoverability through:
Structured content improvements (clarity, depth, formatting, FAQs)
Technical SEO alignment (crawlability, indexing, internal linking, canonicals)
Schema/structured data recommendations where applicable
Entity optimization (brand/people/products/topic alignment)
Collaborate with content strategists and writers to create LLM-friendly, citation-worthy content
Audit client sites and digital ecosystems to uncover gaps impacting generative performance
Reporting, Insights & Measurement
Track and report on GEO success metrics such as:
LLM citations and brand mention frequency
Share of voice in generative results
Prompt/query visibility coverage
Sentiment and recommendation trends
Translate findings into actionable insights for clients and internal teams
Create executive-friendly dashboards and summaries that communicate GEO wins and next steps clearly
Cross-Functional Collaboration
Partner with SEO, PR, content, analytics, and development teams to align GEO efforts across channels
Support integrated campaigns where SEO + PR + content + technical improvements influence AI visibility
Educate stakeholders on evolving generative search behavior and optimization best practices
Experimentation & Industry Monitoring
Stay current on emerging trends in:
Generative search and AI discovery
Algorithm shifts in Google and LLM products
New tools, platforms, and measurement capabilities
Run ongoing GEO tests and share learnings as internal best practices
Client Engagement & Program Leadership
Serve as a key client-facing leader responsible for delivering complex transformation programs.
Manage multi-disciplinary teams across strategy, technology, design, and analytics.
Lead client workshops, working sessions, and executive updates.
Translate complex technical and strategic concepts into clear recommendations for senior client stakeholders.
Ensure delivery excellence across large transformation engagements.
Innovation & Capability Development
Help shape the evolution of Accenture’s capabilities at the intersection of Consumer Goods & Retail, AI, and digital ecosystems.
Identify emerging technologies and trends impacting customer experiences and distribution models.
Contribute to internal thought leadership on digital transformation and agentic commerce.
Collaborate across Accenture Song, Technology, and Strategy teams to develop new capabilities and offerings.