As the Marketing Engagement Associate Manager, you will oversee marketing initiatives, develop strategic program roadmaps, support post launch validations, manage contracts and invoices with our creative agencies, as well as survey and analyze competitive industry landscapes to identify relative trends, threats, and opportunities to apply in strategy development and execution. Able to understand and execute across cross platforms and vendors and clients throughout an ever changing digital transformation.
The Work:
You will execute the client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to client stakeholders.
You will oversee all aspects of marketing program lifecycle management including market demands, technology trends, and the competitive field.
Operates independently to provide quality work
Has experience in departmental budgetary management
Has the ability to incorporate feedback into work and have a continuous improvement mindset
Has experience with taking an initial set of guidelines and proactively moving forward with a project
Gathers business requirements, identify needs, identify gaps and work with cross functional teams to solve issues
Enjoys leading others on project initiatives
Has the curiosity to learn and be able to jump in to help a team member
Collaborates well with internal teams, vendors and cross functional groups and,
Has experience in writing and developing business cases, pitch decks and case studies.