Opportunity
We are seeking a data-driven
Marketing Analyst to serve as the engine behind Kohler Hospitality's
marketing strategic decision-making. This role is responsible for transforming
raw data into actionable insights across our entire ecosystem—from creative
production efficiency to multi-channel campaign performance.
The ideal candidate is a hybrid
of a technical analyst and a strategic storyteller. You won’t just report on
"what" happened; you will explain "why" it happened and
build the automations and dashboards that allow our team to move
faster and smarter. This is a high-impact role supporting creative, digital,
social, PR, and lifecycle marketing teams.
Specific Responsibilities
Full-Funnel Analytics & Reporting
Track, analyze, and report on KPIs across all marketing channels, including Digital Ads (Search/Social), Web (Adobe), Organic Social, PR, Email, and SMS.Partner with the Creative Manager to track creative hours vs. output. Analyze resource utilization to ensure the team is focused on high-priority, high-performing business segments.Build and maintain automated, real-time dashboards that provide a "single source of truth."
Insights & Optimization
Develop and refine attribution models to understand the customer journey and the impact of various touchpoints on conversion.Design and analyze experiments for web landing pages, email subject lines, and ad creative to drive continuous incremental improvement.Analyze customer segments and CRM data to identify growth opportunities and improve retention via SMS and Email workflows.
Automation & Data Integrity
Identify opportunities to automate manual reporting tasks to increase departmental efficiency.Audit and maintain tracking tags (GTM), UTM parameters, and naming conventions to ensure data integrity across all platforms.Act as the primary point of contact for marketing analytics tools, ensuring they are integrated and utilized to their full potential.